Following the sixth edition of the main Italian event on congress tourism ITALY AT HAND 2024, held in Turin, the Distretto Turistico dei Laghi hosted for a Fam Trip on our territory, from Friday 13 to Sunday 15 December, 10 international buyers specialized in M.I.C.E. for a tour between Lake Maggiore and Lake Orta completely dedicated to Congress Tourism. The event planners from France, UK, Norway, Finland, Brazil, USA and Canada, together with a Convention Bureau Italia contact person, were accompanied by our staff to visit accommodation facilities and conference centres but also museums, producers and restaurants of prestige between the Verbano and the Cusio. There were gourmet tastings and a moment of creative craftsmanship where the event planners themselves tried to create their own ceramic work! The intention with this tour was to show how our lakes, of primary importance in the regional congress scene, represent not only an excellence in hospitality M.I.C.E., but also a privileged destination to live - among enchanting landscapes - immersive experiences that make your work stay memorable.
In collaboration with Convention Bureau Italia and DMO Visit Piemonte.