The Distretto Turistico dei Laghi was present from 09th to 11th of February 2025 at 45^ ed. of BIT - Borsa Internazionale del turismo - stand Regione Piemonte (Pav. 11P - Stand S23-S41-T24-T42).
This year the exhibition has taken place at Fiera Milano Rho, one of the most mordern exhibition center of Europe, evenue of main national and international events.
BIT, one of the main B2B and B2Cmarket place for tourism industry in Italy, has been confirmed as an amazing occasion to present all novelties of touristic season in the area of Distretto.
On the 09th of February, in the event area of regional stand, it has taken place the speech by Distretto of title "SOUL GARDENS - Villas and gardens, landscapes of soul for the sustainable and conscious tourism", an excursus on the fascinating world of contemporary garden tourism between Lake Maggiore, Lake Orta and the Ossola Valleys, a journey through villas and gardens of the heart in an intimate dimension, ideal for fully understanding the extraordinary naturalistic and cultural heritage of Piedmont, in a more current perspective than ever of slow, sustainable and conscious tourism. Hundreds of passages were recorded at the institutional desk both by the Italian public and by national and international trade operators, in addition to B2B appointments with buyers from emerging nations for our Destination, such as Norway, Denmark, Poland, Latvia, Lithuania, Czech Republic.
In cooperation with Regione Piemonte e Visit Piemonte DMO