IBTM World 2024: International Business Travel Market in Barcellona

Once again this year the Lakes Tourism District participated from November 19 to 21 in the IBTM trade fair, a leader in the meetings, incentives, conferences and events sector held in Barcelona Fira. 
The three-day fair was full of B2B appointments with more than 30 meetings on the agenda involving national and mostly international buyers. 
For the occasion, the destination of Lakes and Ossola Valleys was presented in a MICE version, emphasizing the many hotel, conference and historic mansion facilities; as well as the many Experiences that the area can offer, throughout the year, in a Business + Leisure key.

In collaboration with ENIT and DMO Visit Piemonte.