After having explored in depth with the Webinar of February 28 the contemporary offer of Villas and Gardens between Lake Maggiore, Lake Orta and the Ossola Valleys, for European Tour Operators from the target markets of Spain, France, Austria, Germany, the Netherlands, the United Kingdom and Scandinavia, specializing in leisure tourism, nature and art & culture, the b2b event "SOUL GARDENS" was organized on March 13, 2025 on an online platform.
Meetings between about 15 international T.O. (buyers) and about 15 Local Operators (sellers) such as high-end accommodation facilities (hotels and non-hotels), incoming agencies, qualified tour guide associations, owners and managers of the Villas and Gardens and of course our Local Tourism Board. Appreciation for the quality of the meetings and the professionalism of the operators met was expressed by both buyers and sellers participating in the Virtual Workshop, to whom the trade opportunity was entirely offered by Distretto Turistico dei Laghi.
The combination of the 3 promotional initiatives Webinar, Virtual Workshop and Fam Trip "SOUL GARDENS" for the trade world will have as its aim the consolidation of the position of the Piedmontese Lakes in Europe and the marketing of the modern experience of "garden tourism" on the main international markets.
Project “SOUL GARDENS Ville e Giardini, paesaggi dell’anima per il turismo sostenibile e consapevole” of Distretto Turistico dei Laghi, L.R. n. 14/2016, art. 21 – Years 2024/2025.